Exploring unmapped territory? Bring on a pair of pioneers

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Kim Craig

 “Optimism, adaptability, and persistence; these are the attributes that define me and my approach to my work, my passion.”

Clients across the nation have trusted Kim for over 35 years with their law firms, relying on her to spearhead both innovation and lean design thinking within their organizations. Kim’s focus is on sparking continuous advances in how legal teams work for enhanced value, better outcomes, brand differentiation and greater client experiences.

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Josh Kubicki

“An intrapreneur is someone who is seeking to build something new while working in an environment that is seeking to maintain status quo.”

Josh has worked with some of the world’s biggest brands like Verizon, Adecco, and Thomson Reuters, building services and products for business and legal teams.  His entrepreneurial mindedness paired with his pioneering application of design along with his wealth of knowledge in law has made him a trusted advisor for nearly two decades to law firms of all sizes, in-house teams, and legal tech companies. He excels at creating design-driven growth and development strategies and pin-pointing organization’s competitive advantages. He is a lawyer by training and an intrapreneur by experience.

– A Bit About Us

Get to know the team

+ What's your ultimate guilty pleasure?

Kim: Selfishlessly taking off on my bicycle for a 2-3 hour ride and jamming to music. It's my "alone" time.
Josh: Giant chocolate chip cookie cakes.

+ If you had a billboard on the busiest intersection in the world, what would it say?

Kim: In this life, it's not what you hope for, it's not what you think you deserve or is owed to you. It's what you go and get. Entitlement is a delusion built on laziness and self-centeredness.
Josh: Life is a team sport. Don't be an ass.

+ What does "Bold Duck" mean to you?

Kim: Being fearless & true to our core values. No bullsh*t!
Josh: Courage to be ourselves & inspiring others to be themselves.

+ If you were a superhero, what would your superpower be?

Kim: I'd rather be a wizard and invoke whatever superpower I need at any given time.
Josh: The power to instantly bring people to a state of complete chill. Selfishly I do not care to be around uptight and stressed people.

+ If you were a major league baseball player, what would your at-bat song be?

Kim: "What's Up" by 4 Non Blondes.
Josh: "Killing In The Name" by Rage Against The Machine.

— What it all Means

Our Name



Bold stands for business of law designed. We believe, because we have lived it, that the business of law holds significant sources of competitive and strategic advantage for both law firms and inhouse teams.  When engaged, activated, and designed to perform, the business of law ecosystem creates serious operational, market, and performance gains.



Duck speaks to our mission to seek out a client’s unique culture, DNA, and mix of capabilities to design a differentiating strategy and client experience that is genuine and authentic. In architecture, it is often said that there are two types of buildings; ducks and decorated sheds. A duck is a building whose very form expresses its purpose; there is no illusion or misunderstanding.  Think stadiums, airports, marinas, places of worship, and hospitals.  A decorated shed could literally be anything and the only way you know what it is used for is to read the signs on it. Think of most buildings you see. Are they a bank, law firm, store, or machine shop? But for a sign, one might never know.  We work to design genuine and authentic businesses that are differentiated and unique in the market, giving our clients true competitive advantage.



Studio defines our capabilities and how we deliver them. When most people think of a studio they picture a physical space meant for interaction, idea generation, exhibit and experimentation. This is exactly how we operate. We create a studio experience with our clients, collaborating with them, and activating key resources within our broad network of experts across many disciplines (data science, software development, and other subject matter expertise.)